Else Nutrition Holdings Inc (BABYF)

[BruceLake]

Good post! The constant refrain of "must reach new mothers directly" is getting tiresome. Especially so when the company does not yet have anything to offer to these new mothers.

The company is being very prudent in its marketing approach. The main one at the moment is a "campaign to reach more than 80,000 pediatricians". I call this effective marketing, but what do I know about marketing. I think most would agree that by targeting pediatricians, who specialize with babies, makes a lot of sense. Look at it this way, the average pediatrician has about 1,500 patients, so that translates to about 120 million. I'd be looking for more pediatricians!